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Home / Personal Care / Oral Hygiene and Dental Care / Toothpaste / Colgate Toothpaste / Colgate Optic White Teeth Whitening
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Colgate Optic White Stain Fighter Teeth Whitening Toothpaste Sparkling White with Hydrogen Peroxide 140g
  Product ID: 2634654

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Colgate Optic White Stain Fighter Teeth Whitening Toothpaste Sparkling White with Hydrogen Peroxide 140g

Colgate Optic White Stain Fighter Teeth Whitening Toothpaste Sparkling White with Hydrogen Peroxide 140g

Product ID: 2634654
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

ColgateColgateColgateColgate

General Information

Colgate Optic White Stain Fighter Teeth Whitening toothpaste removes daily stain build up from food and drink*

Colgate Optic White Stain Fighter Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists

It deeply whitens beyond surface stains, with a 1% hydrogen peroxide formula and removes daily stain buildup from food and drink*

Colgate Optic White Stain Fighter toothpaste is:
- Enamel safe for daily use
- Designed for no tooth sensitivity
- Vegan
- Sugar free
- Gluten free

Size: 140g
Flavour: Everyday Mint

*With regular brushing. Use as directed

Product Claims: Vegan, Sugar free, Gluten free, Responsibly made (to learn more, visit colgatepalmolive.com.au/responsibly-made)

Size: 140g

KEY FEATURES

• TEETH WHITENING TOOTHPASTE: Colgate Optic White Stain Fighter is a teeth whitening toothpaste in an everyday mint flavour
• POWERED BY 1% HYDROGEN PEROXIDE: the same teeth whitening ingredient dentists use
• REMOVES DAILY STAIN BUILD UP: from food and drink (with regular brushing. Use as directed)
• DEEPLY WHITENS BEYOND SURFACE STAINS: to whiten your teeth inside and out
• DAILY USE: This toothpaste is enamel safe, suitable for daily use

Warnings

No colgate toothpaste contains sugar.

FIRST AID INFORMATION

For medical advice call: 131 126 (Aust) or 0800 764 766 (NZ).

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, PVP, Silica, Flavour, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Hydrogen Peroxide, Disodium Pyrophosphate, Sodium Monofluorophosphate, Sodium Saccharin, Sucralose, BHT.

Contains: Contains the equivalent of 1000 ppm Fluoride.

Allergen Free From: Gluten| Sugar

Directions

Directions for use:
- Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional.
- Do not swallow. Rinse with a small amount of water.
- Do not use for children 6 years of age or less.
- Keep out of reach of children.

USAGE ADVICE

Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

STORAGE INSTRUCTIONS

Store below 25°C.

Storage Temperature: Below 25°C.

Rated 5 out of 5 by from works great [This review was collected as part of a promotion.] This toothpaste actually works - after only 2 weeks of using it I could see the difference. My teeth feel and look much healthier now- they feel smoother, fresher and brighter! Also, it's not too harsh on the gums and the teeth considering that it is a whitening toothpaste. I would definitely recommend this product to anyone wanting good looking bright white smiles.
Date published: 2014-02-16
Rated 5 out of 5 by from Best whitening toothpaste! [This review was collected as part of a promotion.] I love this whitening toothpaste from Colgate. It has whitened my teeth at least 2-3 shades, you can really see a difference. It's not cheap like other toothpastes, but if you want one that actually works then this is the one for you. When you use it, it foams heaps and does have a taste that does take some getting used to, but the results far outweigh these drawbacks. I give it 5/5 because. It does exactly what it says it will do, and I will keep repurchasing this in the future!
Date published: 2014-02-15
Rated 5 out of 5 by from Brighter Smile Glosscars 2014 nomination. [This review was collected as part of a promotion.] The first thing that attracts you to this toothpaste is the bright red packaging. I love it cmon everyone needs a bit of color in their lives. The box is shiny and red and screams luxury,unique and attractive. Inside the red shiny box the toothpaste is housed in a red tube. Generous size. The toothpaste is minty blue in colour . It contains 1% hydrogen peroxide which is an ingredient used by dentists to whiten teeth. 1% is safer to use at home and enough to give you whiter teeth and get same results over time just as you would at the dentist. I have been using this toothpaste daily morning and night and have definately seen results. For the first month when i started using it I noticed my teeth got atleast 2 shades lighter. over time I am really happy with my teeth and have definately seen all the coffee and tea stains lifted off. This toothpaste realy does what it claims to. Some people might find this toohpaste expensive than regular toothpaste but let me put it this way it is much cheaper than going to your dentist to get your teeth whitened. I love the fact that this toothpaste does not contain abrasive particles ( other whitening tothpaste i have tried before do have tiny abrasive particles which in the long run harm your teeth). Upon application for a few seconds I kind of tasted the hydrogen peroxide in it which smells like chlorine or bleach. it is not overly powerful but a slight hint and then after a few seconds it tastes like wintergreen. I love this taste and feel that it keeps my mouth fresher for longer. I also feel that this toothpaste has thermal properties , by this I mean that the toothpaste feels warm upon application and I quite enjoy the warm fuzzy feeling. I kind of feel that the active ingredients are working to brighten your teeth. I think that this product does what it claims to do brighten and whiten teeth , initially my thoughts were that its an expensive toothpaste but overtime my thoughts have changed after seeing the positive results and calculating how much money I saved over the year by not needing to get my teeth whitened by a dentist.
Date published: 2014-02-12
Rated 5 out of 5 by from A shimmering, radiant smile [This review was collected as part of a promotion.] This toothpaste is wonderful and it offers a thorough all round clean that instantly refreshes. My teeth are noticeably whiter since using Colgate Optic White and at an affordable price, you can get that dentist feeling every day at home. Not only has this had a visible effect on my smile but now I feel more confident and beautiful in myself, a true treasure!.
Date published: 2014-02-12
Rated 5 out of 5 by from It Works! [This review was collected as part of a promotion.] This toothpaste actually does what it claims. I instantly noticed a difference in the whiteness of my teeth. It definitely feels different to ordinary toothpaste, it's quite grainy. I use it with an electric toothbrush and my teeth feel so clean and polished after. It has a fresh minty taste, not too strong or too weak. It doesn't cause my teeth any sensitivity, and it's now the only tooth paste I purchase. I would highly recommend this tooth paste to anyone.
Date published: 2014-02-11
Rated 5 out of 5 by from An absolute fave! [This review was collected as part of a promotion.] I don't have great teeth and when whitening toothpastes first came onto the market, I tried a number of them. I felt that they mostly didn't quite live up to the hype, but persisted in the hopes that one of them would work out for me. Enter Optic White! This toothpaste has worked quite well in holding the stains at bay, and I've even noticed my teeth looking a little brighter than before, so yay! I certainly do recommend this!
Date published: 2014-02-09
Rated 5 out of 5 by from LIVES UP TO ALL THE HYPE! [This review was collected as part of a promotion.] I have been using this toothpaste for 3 months now and I cant go without it! It truly gently whitens your teeth, i saw results after a weeks use and love waking up to see pearly whites! I have extremely sensitive teeth and this toothpaste is yet to cause any sensitivity! It is amazing and worth every cent! You see results almost instantly and it continues to work after every use I LOVE IT!
Date published: 2014-01-15
Rated 5 out of 5 by from Works like a charm! [This review was collected as part of a promotion.] This toothpaste is great! I love the packaging, but more importantly I really have noticed that my smile is brighter and whiter after having used it for a few months now. Also, it doesn't irritate my sensitive teeth like most other whitening toothpastes. I definitely recommend giving it a go.
Date published: 2013-11-20
Rated 5 out of 5 by from LOVE [This review was collected as part of a promotion.] This toothpaste is amazing - the best I have ever tried. Its a shame it is also one of the most expensive pastes out there- but its worth it. The paste isn't overpoweringly minty, and really does lighten teeth with ongoing use. It didnt cause my sensitive teeth any pain and kept my breath nice and fresh. Try it!
Date published: 2013-11-19
Rated 5 out of 5 by from Excellent [This review was collected as part of a promotion.] My teeth were a little stained from 20 years of smoking along with drinking lots of Tea. I stopped smoking 2 months ago, used this toothpaste 5 days ago and I already see a big difference. I'm still drinking lots of Tea though. I am one of those people with lots of sensitivities and worried that I might have a problem with the strength the toothpaste would have but I haven't. had one problem with it. I would suggest give it a go.
Date published: 2013-10-08
Rated 5 out of 5 by from Love it, for super white chompers [This review was collected as part of a promotion.] Firstly I loved the packaging with the large flip top lid. It made it easy to open and close even with wet hands, and it also is able to be stored upright, saving on counter space (win!). I loved the red packaging with a foil finish, it's super fresh and vibrant amongst the competitor's green/white/blue packaging. The taste is fresh and minty, but not different to other toothpastes i've tried. The toothpastes is a white cream, thick in texture and foamed easily, leaving my mouth feeling refreshed and minty. i'm not sure if I was imagining it, but there was a slightly warm, tingly sensation when I used the product. I didnt mind it at all! Overall several weeks of use, I noticed a difference in the whitening effect and I received a number of compliments on how white my teeth were - so it certainly works well. Overall, Colgate's optic white toothpaste is a great product that is easy to use, relatively effective and easily accessible. It's a great alternative to a an expensive professional whitening treatment. A thumbs up from me! :)
Date published: 2013-10-06
Rated 5 out of 5 by from Best In Beauty 2013 [This review was collected as part of a promotion.] Colgate Optic White is one of the best whitening toothpastes that I've tried. Although I don't drink, or smoke, my teeth are not As white as I'd like them to be due to everyday eating and drinking juices and soft drinks. The toothpaste comes in a stand up tube with a flip top lid which makes it really convenient to use and store. The toothpaste itself is completely white and isn't 'minty' , it has a strong, professional toothpaste taste and is different from any other normal toothpaste. Although it is strong in flavour, you get used to it after a week or so. The toothpaste foams very well and after using this, I've found my teeth to have a deeper clean, they feel and look much more cleaner and smoother. My teeth have definitely become much cleaner looking and brighter , whiter too. It really works well to remove stubborn stains and just everyday cleansing . I haven't found it to be too strong on my teeth as they haven't become uncomfortable or sensitive after using it. It's perfect for that at home whitening!
Date published: 2013-10-05
Rated 5 out of 5 by from Subtle Whitening - Super Clean Teeth [This review was collected as part of a promotion.] Best In Beauty 2013 Colgate Optic White comes in a lid base red squeeze tube with a click open lid. It's a fluoride toothpaste to help strengthen as well as whiten teeth. For the best cleaning results brush teeth for 2 minutes at least twice a day. The toothpaste is white with a thick consistency. Texture is smooth and chalky. It has a nice mint flavour, not to strong, but is cool and refreshing for fresh breath. I use a small strip of toothpaste which produces a frothy lather. It's still a little chalky, but this formula does clean teeth well. Daily plaque build up removed, teeth feel super smooth when you run your tongue around them. It whitens teeth a little and with regular use maintains the subtle lightening of teeth enamel. The whitening impact is not big, but the cleansing impact certainly is, it kills germs reducing plaque, freshens breath and gives teeth a sparkling smooth clean. It's a good toothpaste with subtle whitening results for my teeth. Made in Mexico from imported and local components.
Date published: 2013-10-04
Rated 5 out of 5 by from Best in Beauty 2013 [This review was collected as part of a promotion.] This stuff is amazing. It tastes and feels like a regular toothpaste, unlike some of the whitening ones which taste funny and can leave a strange residue. It also cleans really effectively as well as whitening at the same time. I have noticed a difference, and have had people comment that my teeth look very white which is brilliant as it is very affordable compared to other teeth whitening options.
Date published: 2013-10-01
Rated 5 out of 5 by from best in beauty 2013 [This review was collected as part of a promotion.] This toothpaste actually works - after only 2 weeks of using it I could see the difference. My teeth feel and look much healthier now- they feel smoother, fresher and brighter! Also, it's not too harsh on the gums and the teeth considering that it is a whitening toothpaste. I would definitely recommend this product to anyone wanting good looking bright white smiles.
Date published: 2013-09-29
Rated 5 out of 5 by from Best in Beauty 2013 [This review was collected as part of a promotion.] After using this toothpaste regularly for a few months now, i can see that my teeth are definitely much whiter than they used to be. I found that this toothpaste is also very effective in removing stains and discolourations. I use it on a soft brush (because i have sensitive teeth) for 2 minutes morning and night and it is gentle enough for me. I love the fact that this toothpaste contains unique ingredients that dentists use. I will definitely repurchase and recommend it to my family and friends.
Date published: 2013-09-22
Rated 5 out of 5 by from Great product that works. [This review was collected as part of a promotion.] I've used heaps of toothpastes that profess to whiten but don't do too much. They either are to hot in taste or flavour. This one I found quite mild in taste and not to fiery. And found a difference in about a week. And the price is reasonable too! I did notice quite a difference once I started using the special tooth brush as well. I have really sensitive teeth but have not noticed any change on that score. But I do tend to use one tube then a tube for sensitive teeth.
Date published: 2013-09-11
Rated 5 out of 5 by from Fabulous product! [This review was collected as part of a promotion.] I've received more than a few comments on how white my teeth are since using this product so it must be working! I love it, and there is no chalky residue in my mouth like I have experienced from some whitening toothpaste. Nor does it overly sensitise teeth and gums. My mouth feels properly clean and fresh. Good work Colgate!
Date published: 2013-07-22
Rated 5 out of 5 by from Whiter and brighter smile... [This review was collected as part of a promotion.] I'm onto my 4th tube of this great toothpaste - I've switched from a brand I'd been using for years because the results are definitely superior. It has a unique taste, a slightly gritty texture, and reminds me of minted baking soda - quite strong and may not appeal to everyone, but I quite enjoy the tingling sensation and love the freshness it gives my whole mouth every time I brush. Best of all is that my ancient and tea-stained pegs are looking considerably brighter, which makes a big difference to my smile, and my confidence. Not sure I could say that my teeth are 3 shades whiter - it's hard to measure from day to day, but the overall colour has lifted noticeably since I first started using it. The metal tube starts to look a bit ratty and mangled as the contents are depleted, but the results far outweigh that little bugbear :-)
Date published: 2013-07-06
Rated 5 out of 5 by from Works well, great taste. [This review was collected as part of a promotion.] I tried this product while holidaying at my brother's house, and I'm converted. After returning home I bought my own tube and have been using it for just over a month now. The taste is slightly different to the other - overly minty - types from Colgate, and I like this. The warming sensation is also a great idea as it makes me feel like I'm getting a better clean, although I'm skeptical as to whether that part of the product has any actual effect. Overall my teeth are indeed whiter, and the areas that had particular discolouration are noticeably lighter as well. Will keep using this product.
Date published: 2013-05-20
Rated 5 out of 5 by from Whitens teeth, freshens breath [This review was collected as part of a promotion.] I have used other whitening toothpastes so was skeptical using this one. Other toothpastes that claim to whiten teeth taste like baking soda and taste horrible while not really whitening teeth so I didn't see any benefit in using it. I was pleasantly surprised with the performance of this toothpaste. I instantly see whiter teeth every time I brush and I'm sure after continued use they will only continue to whiten. It also has a strong minty taste which I like, its so strong I feel I don't need to use mouthwash afterwards. This is definitely on my repurchase list and I hope they continue to stock this toothpaste.
Date published: 2013-05-11
Rated 5 out of 5 by from Actually works [This review was collected as part of a promotion.] I have been using this once a week - only once a day though because i have sensitive teeth and use sensodyne in the evenings. I can already tell there is a difference in the shade - my teeth are not really that stained, but i can tell they are brighter . Not a huge fan of the taste but thats okay.
Date published: 2013-04-18
Rated 5 out of 5 by from YAY [This review was collected as part of a promotion.] I hate whitening tooth pastes that do absolutely nothing. what a waste of time. But this toothpaste by Colgate is like no other. it actually works. FINALLY!!! I use it twice a day and already in 5 days I can tell my teeth are whiter. I dont think the taste is overbearing at all. I think I actually prefer it over other toothpastes. It doesnt leave an after taste and it doesnt dry out your mouth like other brands can. It leaves your teeth feeling really smooth and for longer. It also combats bad breath because I notice I dont have to run to the bathroom every morning before anyone has the chance to talk to me haha :) I think its the only toothpaste I will use from now on. I love it and clearly strongly recommend it for anyone wanted a good toothpaste!
Date published: 2013-04-05
Rated 5 out of 5 by from IT ACTUALLY WORKS! [This review was collected as part of a promotion.] Yes! I was as shocked as you! I have bought into ALL the whitening teeth fads that have been out and after using this for 2 weeks - people are asking where I went to have my teeth whitened. The answer is MY BATHROOM! Some people have complained about the texture and sensation you get when you use it. But I LOVE IT! You can really feel it working!
Date published: 2013-03-25
Rated 5 out of 5 by from Love the taste and fresh feel [This review was collected as part of a promotion.] I bought this toothpaste on special at priceline to try it. I really enjoy the taste, it's very stong and minty. It's unlike any other toothpaste I have used before (in terms of taste). I didn't have a 'warming' sensation in my mouth though like others have mentioned. I have used this toothpaste for 2 weeks now, and I have noticed my teeth to look more polished and bright. My teeth don't seem dull to me, they have a nice shine to them as well. I cannot say for sure if my teeth have lightened up a shade, as they are already pretty white, but they look brighter. I love how this toothpaste also makes your breath smell really fresh as well. I've had no sensitivity. I would repurchase again if the toothpaste is on special, I love the taste and brightening qualities.
Date published: 2013-03-07
Rated 5 out of 5 by from I love it! [This review was collected as part of a promotion.] I wasnt sent this for trial, I just bought it because I wanted to try something new. I love it, not only has my teeth become a little whiter, but I love the feel of the toothpaste. It has an almost menthol warm tingling feeling, which was weird at the start, but I believe it means that its "doing something" to my teeth. I have even gone back to buy a second one of these while its on sale!
Date published: 2013-03-01
Rated 5 out of 5 by from I bought another tube, it was that good [This review was collected as part of a promotion.] I trialed this as part of the BT trial team and thought it was so good that when I saw it on sale at price line (for $5.99) I had to pick it up. Definitely a product I'll keep buying.
Date published: 2013-02-22
Rated 5 out of 5 by from Colgate Winner [This review was collected as part of a promotion.] As selected to trial the Colgate Optic White, our family was ecstatic to say the least when this product arrived. We are always trying new whitening teeth products to keep a winning smile. Firstly the bright red packaging is very appealing to the eye and the generous size of the tube is excellent for the whole family, and the ease of opening and applying the toothpaste to the toothbrush with its snap top lid is great for our older kids, no caps left off here, and always maintains freshness of the toothpaste, with no gluggy tops. The taste of the Optic White is very pleasant and foams in the mouth nicely to get around all our precious tooty pegs. For 3 minutes a day for the past month we have scrubbed away and are very pleased with the results, our older children are now hooked and refuse to use any other toothpaste, and we have already bought another tube, as we are just that happy with the results. It is pleasing to note that while brushing we know that...One...we are cleaning, but....Two..We are also brightening our smile for healthier looking teeth. We were extremely pleased with the refreshingly clean feel of our teeth and mouth afterwards, with many googles in the mirror to see if they could notice a difference everyday. We have definately noticed a dramatic change in the colour of our teeth. This Optic White has delivered exactly what it promised to do, to lighten our teeth by up to 3 shades lighter, and for myself, my partner and our teenagers this has definately brought happiness with more confidence in the way we smile. So to me thats proves this toothpaste is a clear winner.
Date published: 2013-02-18
Rated 5 out of 5 by from It works! [This review was collected as part of a promotion.] I wasn't expecting much when I started using this as I've used other whitening toothpastes with no results, so you can imagine my surprise when within a few weeks I noticed that my teeth were looking whiter. To convince myself that I wasn't imagining it I took a before photo and there is a definite difference! I'll be very interested to see how much whiter my teeth look when I've used the whole tube. This toothpaste isn't for the faint hearted. It has a very strong peppermint flavour that can be a little overpowering. I have to wash my mouth out thoroughly after I've finished brushing my teeth to get rid of the strong taste. Having said that, the taste isn't unpleasant, it's just very strong. I love this toothpaste and will continue to use it in the future.
Date published: 2013-02-15
Rated 5 out of 5 by from Found my no.1 toothpaste [This review was collected as part of a promotion.] I first thought this would be similar to max white one, which I've also tried but felt it was a bit too strong for me personally, but it's not! This toothpaste leaves my mouth the cleanest I've ever felt. It's different to any other toothpaste I've tried before in the fact it feels like the formula is really working hard, rather than the toothbrush. I think the taste it pretty good and minty fresh, considering it's a whitening toothpaste and some of them can have a strange taste. It has an unusual warm sensation for the first couple of seconds but I didn't mind it and felt it added to the feeling of having a good clean! In regards to the whitening, i think my teeth have whitened slightly and i've had no sensitivity - a big plus. I would definitely buy this toothpaste again and again. I've been looking for a good whitening toothpaste for a while, now i've found one.
Date published: 2013-02-15
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