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ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
Rated 5 out of 5 by from Top little product Love how its a small bottle and its shape easy to hold and very neat in cupboard or vanity.
Date published: 2021-09-16
Rated 5 out of 5 by from Excellent Great for travelling
Date published: 2021-06-03
Rated 5 out of 5 by from Toothpaste Excellent toothpaste
Date published: 2021-03-18
Rated 5 out of 5 by from Good Features Although expensive compared to tubes it’s advantages justify the extra cost. Easily packed, No risk of spillage. Easily controlled quantity for electric toothbrush. Does not intrude on wash hand basin.
Date published: 2018-12-29
Rated 4 out of 5 by from Colgate 2 in 1 Liquid Gel Toothpaste Have been using this toothpaste for a while but they have changed from a white paste to a blue gel. I prefer the paste but will keep using the gel.
Date published: 2024-03-23
Rated 4 out of 5 by from Great size and fresh taste! Bottle is the perfect size for when I travel. The paste itself not only keeps my teeth whiter but also doesn’t have a super strong taste like some.
Date published: 2019-08-01
Rated 3 out of 5 by from Have always loved the design of this product instead of a squeezy tube. Don't like the new formula however! Where is the science that says a liquid gel is better than a paste? What really is so different between the effectiveness of gels or pastes? Probably not much. You should have stuck with the old formula. Change for changes sake is not necessary. This is a downgrade not an upgrade.
Date published: 2024-01-24
Rated 2 out of 5 by from Change colour. No good. For some reason they changed the colour to blue, claiming it’s the same, it’s not. It sucks now. Won’t buy again, Shame, been using that toothpaste for many years.
Date published: 2023-09-18
Rated 2 out of 5 by from Product changed to a blue paste - it is now terrible. Very disappointed with the new blue coloured gel "new look paste, same great taste". Teeth don't feel anywhere near as clean compared to the previous white paste, and it now feels like I'm brushing with a children's toothpaste due to the colour. Definitely not repurchasing. A company shouldn't change what isn't broken.
Date published: 2023-09-13
Rated 1 out of 5 by from Absolutely terrible I have stopped buying your toothpaste, because the 'new' blue gel is absolutely terrible. It has a greasy feel and unpleasant to use. Did you actually do any market research before introducing this product? I used to buy several of the previous white toothpaste at a time, as I clean my teeth at least 3 times a day, but along came the awful replacement. Sorry - no go for me. 0 out of 10.
Date published: 2024-02-05
Rated 1 out of 5 by from Don't like the new blue version Don't like your new blue version at all. Why change a good thing? After many years, now looking for a different brand.
Date published: 2024-01-13
Rated 1 out of 5 by from Blue no good Not a fan of the new Blue formula. My teeth aren’t as white anymore. Disappointed as I’ve been using this toothpaste for over 10 years.
Date published: 2024-01-04
Rated 1 out of 5 by from Bring back the old white formula! It was the best! I loved the original version of this and used it for well over a decade. I was devastated when the formula was changed. The blue gel is messy, ugly and I have had to try and find a suitable replacement elsewhere, which is impossible. Please bring back the original formula, I miss it!!!!
Date published: 2023-12-30
Rated 1 out of 5 by from Formula change for the worse. I have been using this product for over a decade. You may recall that it originally came in 3 versions - a white paste, a blue paste, and a blue gel. I have always disliked gel toothpastes and consciously avoided that one, and was pleased that my preferred option was the one that lasted as the other versions were discontinued. So I was extremely disappointed to discover you have changed the formula to a gel. The flavour is different (and worse) and it is overall less pleasant to use. This was entirely unnecessary, and based on the other reviews here, no-one likes this change.
Date published: 2023-12-10
Rated 1 out of 5 by from change was not required, give me back the original white version This is NO good anymore. There is nothing the same as the white version of this toothpaste. Not as fresh or clean, foams up everywhere, definitely throwing this in the bin and getting something else. Want the original back as I have been using it for years and years. Please let me know if you go back to the original formula as that was the best on the market.
Date published: 2023-12-09
Rated 1 out of 5 by from My teeth do not feel clean, the Gel has no mint flavour either. Extremely disappointed with the new version of this product. Have used the old version for many years & did not realise the product had changed to a gel. Will not be buying this again. Will be shopping for another brand
Date published: 2023-12-06
Rated 1 out of 5 by from My teeth feel worse after using this gel. The new blue gel product is not as effective as the white and I won't be using this anymore. My teeth don't feel as clean and it's a change for th worst. Please change back to the white formula!
Date published: 2023-11-28
Rated 1 out of 5 by from Don’t love the new blue! Used to love the freshness of this toothpaste. Just unknowingly purchased the ‘new improved version’ 😞😞😞 That’s a hard no from me. Not going to be purchasing this product anymore.
Date published: 2023-10-27
Rated 1 out of 5 by from "I like your old formula better than your new formula" (i.e. new formula sucks - I'll be looking for a new brand of toothpaste). I had been using the white paste version of this toothpaste for several years, and I didn't notice that the formula had changed to a "new" blue gel until after I had opened it. The new formula is terrible. It doesn't have the same flavour or texture, my teeth don't feel as clean, and it doesn't have the same breath freshening effect. My teeth also appear less white than they did with the old formula. The white version was the only minty toothpaste that didn't taste soapy to me. I will now be shopping around for a new brand. I would have given the product 0 stars if allowed.
Date published: 2023-10-25
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